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How To Win Your 1st Election How To Win Your 1st Election

When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way. How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?


 
 
 
Campaign Craft

Campaign Craft

With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a "must read" for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.


 

Campaign War Stories

Campaign War Stories is a collection of stories told by professionals in the campaign industry, illustrating for those outside the business why candidates win and lose, and why campaign after campaign, people rally behind their candidate or party for another shot at the brass ring. In this compilation, Tony Payton, a political campaign veteran, deftly interspersed his campaign expertise with facts and information to document the true stories told during interviews with a cross-section of famous and near famous American political figures.


 
Campaign Strategy And The Key To Political Longevity

Campaign Strategy And The Key To Political Longevity

Campaign Strategy And The Key To Political Longevity by Laure Paquette Published in 2005 by Nova Science Publishers


 
Political Campaign Communication

Political Campaign Communication

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite due to its thoroughly researched, insightful, and reader-friendly text.


Vote.com: How Big-Money Lobbyists are Losing Influence, and the Internet is Giving Power to the People

Vote.com: How Big-Money Lobbyists are Losing Influence, and the Internet is Giving Power to the People

Politics as usual - isn't anymore. Tear up what you know or think you know about politics. It's all changing. For thirty years the print and broadcast media...


 
Everything You Think You Know About Politics...and Why You're Wrong (Unabridged)

Everything You Think You Know About Politics...and Why You're Wrong (Unabridged)

Confused because the conventional wisdom doesn't coincide with your view of the political world?...


 
Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke

Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke

If you think you need big bucks to promote your product, your company, or yourself, think again...


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