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Three Simple Steps to a Professional Campaign Website for Under $25

A recent study by the Institute for Politics, Democracy & the Internet found that almost half of small online donors contacted the campaign first. . . usually online. As you might expect, donors are much more likely than typical Internet users to look for political information online, and about twice as likely to visit their candidate’s Web site. The trend is clear. Online fundraising is central to campaign fundraising and winning large or small campaigns.

Traditional websites are difficult to build and expensive to develop and promote. This article from News for Public Officials will take you through three easy steps to developing, promoting, and populating your own professional campaign website for under $25. Taking any one of the steps will significantly boost  your campaign. Taking all three will put your campaign into Internet overdrive.

Step One

Select the Right Website Host

Traditional website programs designed for business may offer all the features you need for your campaign website but the cost is out of reach for most smaller campaigns. Less expensive programs designed for individuals don't have the features you need. To take full advantage of the Internet, you need a website host that will provide secure credit card contributions, volunteer registration and full suite of communications tools. So what's the answer? We found a website provider with a program designed specifically to meet the needs and budget of smaller campaigns and businesses.

It’s hard to believe, but for less than $7.00 you could have a full-featured campaign website live on the Internet by this time tomorrow! And we’re not talking about some basic one page “online brochure.” We’re talking about a real website with all the bells and whistles like a secure credit card contributions page, volunteer signup form, online survey, photo gallery and much more!

The program is extremely easy to use, even for first time users, and best of all, it's FREE for the first 30 days.

So what are you waiting for?   Start building your professional campaign website now. Build Your Campaign Website Now!

Step Two

Promote your website with free campaign literature

I promised three steps to a  campaign website you could create, promote, and populate for under $25. Step one showed you how to create your website with a free trial for thirty days. Step two will show you how to promote your new website for FREE.

Now that your campaign website is up, you'll want to tell potential contributors, volunteers and voters  where they can find your campaign online. For smaller campaigns the best tools for this are the traditional ones campaigners have used since before the Internet was a factor. It costs nothing to put your web address on all your campaign literature and signs. This simple strategy of combining new tools with old could expand your campaign budget ten fold.

Small campaigns that only print a few thousand pieces of mail or literature at a time have always had to pay a premium because of the high setup fees charged for jobs done on traditional off-set printing presses. That’s no longer the case with digital off-set printing. Digital off-set presses are basically big color laser printers designed specifically to print high-quality pieces in small quantities. Be sure to shop around for a printer who has one. The cost savings will be significant.

I found an online digital off-set printer that is promoting his business by giving away high quality, full color campaign cards, postcards and brochures. We've used this printer for years and have always been amazed with their speed, quality, and service. The design wizard on their site makes it easy and fun to quickly create  printed campaign materials. Get your free campaign materials now before this online digital printer changes his mind. Act quickly on this one.

Get free campaign cards, post cards and brochures.

Step Three

Populate Your Website with Free Articles That Cover Issues Important to Your Campaign

The last step to creating a successful campaign website may be the most important of all. Most potential voters, contributors and volunteers will find your site by using search engines like Google or Yahoo. They are looking for candidates that support issues that are important to them.

If you are a prolific writer, you may be able to write the needed content for yourself. Certainly you will want to write at least some of it. To be most visible to the search engines and your potential contributors you will want to populate your website with articles from outside experts and writers covering  the issues that are most important to your voters.

Large national campaigns can  rely on expensive national news services. This is difficult for small campaigns. Small campaigns need a more affordable source. Small campaigns depend on the free newsletter provided by News for Public Officials for issues and articles that are important to the voter. Every month, and sometimes more often, we deliver dozens of articles and links geared to issues that motivate voters in city, county, and statewide campaigns. Registered users can use the articles and links, royalty free. Let your voters know you are on their side when it comes to the issues that are important to them.  We ask only that the articles are unchanged and all links remain live. Best of all, the newsletter is FREE. Sign up today.

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