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Famous People from Cottle County Texas

Clarence Hailey Long Jr

Clarence Hailey Long Jr
In 1949 C H Long was just a hard working cowboy on the sprawling JA Ranch in West Texas. Within days his rugged face became the most recognized face in America and remained so into the late 1950's.

Clarence Hailey Long, Jr. was the rugged Texas cowboy sensationalized as the original Marlboro Man. Born January 9, 1910 in Paducah Texas he was the foreman of the JA Ranch in 1949 when he gained national attention when LIFE magazine published a series of photographs on ranching in the American West. Long was the basis of the popular Marlboro cigarettes advertising campaign for Philip Morris.

Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long married the former Ellen Theresa Rogers, a nurse from Massachusetts.


Long joked that "If it weren't for a good horse, a woman would be the sweetest thing in the world. The Longs had five sons: Clarence, Roger, Walt, Grant, and John.


Long died June 29, 1978 in Cottle County Texas when he was 68.

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