|In 1949 C H Long was just a hard working
cowboy on the sprawling JA Ranch in West Texas. Within days his
rugged face became the most recognized face in America and remained so
into the late 1950's.
Hailey Long, Jr. was the rugged Texas cowboy
sensationalized as the original Marlboro Man.
Born January 9, 1910 in Paducah Texas he was the
foreman of the JA Ranch in 1949 when he gained
national attention when LIFE magazine published
a series of photographs on ranching in the
American West. Long was the basis of the popular
Marlboro cigarettes advertising campaign for
Long's Marlboro photographs led
to marriage proposals from across the nation,
all of which he rejected. In 1951, at forty,
Long married the former Ellen Theresa Rogers, a
nurse from Massachusetts.
Long joked that "If it weren't
for a good horse, a woman would be the sweetest
thing in the world. The Longs had five sons:
Clarence, Roger, Walt, Grant, and John.
Long died June 29, 1978 in Cottle
County Texas when he was 68.